If there's news out there, we don't have to look for it anymore. Whether disgruntled newsies like it or not, we don't have to flip through an evening paper to be informed these days. News is easily accessible by just turning on your computer. You can't miss it. Since current events in the world can be scary and confusing, I prefer to keep only an interest in sports.
CBSSports.com supplies readers with the most recent sports news online. They're a unit of CBS Interactive that hosts 200 million visits each month. CBSSports.com has many articles, message boards, and blogs provided on their site for reader participation. They've also expanded their reach using Facebook and Twitter, which has a combined fan base of over 10 thousand people. This allows for fanatics to keep up with the latest goings-on in the sports world using CBS. Their Facebook page is updated with featured articles about three times a day that seems to ignite fan feedback and debate. Their Twitter is updated more frequently with up-to-the-minute news and stats, but creates less conversation than Facebook. Either way, CBS stays connected with fans around the clock.
Media corporations, like CBSSports.com, have a choice: evolve or die. Other companies should take note of CBS and their decision to use social media. To become more relevant, I suggest that CBS take the time to engage in conversation, rather than just start them. Of course, the corporation is already well established, but what's the harm in taking another step?
